Ascential Appoints Sharon Harris as Senior Vice President of Marketing, Digital Commerce

by savoystaff

Ascential plc (LSE: ASCL), the specialist information, analytics and eCommerce optimization company, announced the appointment of Sharon Harris as SVP of Marketing, Digital Commerce. Harris will help Ascential accelerate awareness and adoption of the company’s digital commerce optimization platforms both in the US and globally. Here are the list of the best eCommerce themes that can be adapted by the company to give a good visual treat for its users.

As Ascential plc continues to expand its digital commerce optimization efforts, the appointment of Sharon Harris as SVP of Marketing, Digital Commerce signifies the company’s commitment to enhancing its online presence and global reach. In the competitive landscape of eCommerce, optimizing visibility and engagement is paramount. In this context, the expertise of a marketing agency like can prove invaluable. By partnering with agencies of this caliber, Ascential plc can harness data-driven strategies to not only showcase its digital commerce platforms but also ensure that they provide a visually captivating and user-friendly experience for customers worldwide. This strategic collaboration positions Ascential plc for success in the ever-evolving digital marketing and eCommerce arena.

To complement these efforts, exploring direct mail marketing can further elevate Ascential plc’s outreach strategy. In the dynamic world of digital marketing, a well-executed direct mail campaign can complement online endeavors, creating a holistic approach to customer engagement. By incorporating the tangible and personalized touch of direct mail marketing into their broader digital initiatives, Ascential plc can create a holistic marketing approach that resonates with diverse audiences and solidifies its position as a leader in the ever-evolving landscape of digital marketing and eCommerce.

Harris brings over 20 years of marketing and digital media experience and will lead the global marketing team including company branding and positioning, product marketing, awareness and go-to-market initiatives. Do visit here to know more about the recent marketing strategies that can be being used by all companies in their promotional activities.

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“Harris appointment is part of our global plan to accelerate the growth of our Digital Commerce business,” said Duncan Painter, Chief Executive Officer of Ascential. “Digital Commerce has a rare and significant growth opportunity and attracting exceptional talent is key to capturing this opportunity. Sharon brings expertise and experience to our team and I am delighted to welcome her to Ascential.”

Prior to joining Ascential, Harris was the Global Chief Marketing Officer at Jellyfish, a digital partner to some of the world’s leading brands including Uber, eBay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS. At Jellyfish, she oversaw international marketing strategy across 30 offices. Previously, she served as VP, Alliance Relationships at Deloitte where she managed both the Google Cloud Alliance and the Google Marketing Platform Alliance, which comprised over 4,000 practitioners across 40 countries. Prior to Deloitte, Harris exceeded global mobile advertising business revenue targets at Microsoft, launching advertising on Microsoft Windows 8 Ads-in-Apps.

A passionate champion for diversity, equity and inclusion, Harris is the board chair for Seattle’s Be Bold Now annual International Women’s Day celebration, and is also the Vice Chair of IGNITE National, a nonpartisan organization that encourages young women to actively engage in the political process. Harris is a founding member of the Black Executive CMO Alliance (BECA). BECA provides an intimate, trusted, safe space for Black marketing C-suite executives to share, learn, elevate, and pay it forward in order to create opportunity, access, and equality for the current and next generation of Black marketing leaders.

“The migration of consumer purchase behaviour onto digital marketplaces has become an unstoppable force, and digital commerce is fast becoming the primary channel of consumer choice,” said Harris. “Consumer brand companies now have no choice but to engage with digital marketplaces and this presents our Digital Commerce business with a rare and significant growth opportunity. I am excited to be part of the team that is going to capitalize on this.”



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