Dhane Scotti is Executive Vice President & Global Business Lead for the Coca-Cola Co. account at McCann Worldgroup. In this role, he is responsible for McCann Worldgroup’s Coca-Cola Co. business, which spans 64 global markets. He manages six marketing service agencies (McCann, Momentum, MRM//McCann, McCann Health and CRAFT) with 502 employees responsible for digital and traditional advertising, media, shopper marketing, experiential marketing and eCRM.
Scotti helped to launch Coca-Cola’s “Taste the Feeling” campaign from across numerous MWG offices into 218 countries. He works alongside agencies on several key global and regional Coca-Cola assignments, such as World Cup, Ramadan and Share-a- Coke as well as other Coca-Cola Co. global brands, such as Powerade, Fanta and Fuze Tea.
Before joining McCann Worldgroup in 2015, Scotti spent 10 years leading brand efforts for Mercedes- Benz, Snickers, Twix, M&M’s, Bud Light, Guinness, Red Stripe and SUBWAY. During his career, he has served in global, regional and domestic capacities for a range of brands and categories.
Scotti mentors students and young executives interested in advertising and also consults with womenand minority-owned businesses.
Scotti holds a Bachelor’s degree and a MBA from Florida A&M University.
