Jennifer L. Jones is Vice President, Diversity Markets, AT&T Mobility for AT&T, premier communications holding company and one of the most honored companies in the world.
In this role, Jones is responsible for leading the joint planning and execution of integrated marketing aimed at increasing and maintaining customer
penetration of AT&T Mobility and Home Solution Services in these market segments.
Diverse Markets are defined as large segments of ethnic people, cultures and or life style interest. The primary focus is on the African-American, Asian and Hispanic markets because these segments are currently 37% of the US Population and growing at a significantly faster rate than the general population. Other major overlapping segments include Americans with Disabilities, LGBT, Active Military, Reserves & Veterans, Gen X and The Millennials.
Jones has held a number of leadership positions within AT&T in a variety of areas including Sales, Finance, Marketing and Offer Management.
Jones is a graduate of the University of Michigan and holds a MBA from Wayne State University. She is a former officer in the U.S. Army Reserve and a Gulf War (Desert Storm) Veteran.
