Techturized, Hair Care Technology Company Wins Blacks in Technology Business Pitch Competition Techturized, Hair Care Technology Company Wins Blacks in Technology Business Pitch Competition

Hair care technology company, Techturized, was elected the winner of the 2013 Blacks in Technology Business (BiT) Pitch Competition at SXSW Interactive in Austin, TX.

Three of the four co-founders of the company, Candace Mitchell, 25; Jess Watson, 22; and Chanel Martin, 28, eloquently pitched their business and described their target to the panel: African-American women, who make up just 6% of the population, but drive 33% of sales in the U.S. hair care industry.

Techturized is a hair care technology company that utilizes science and technology to revolutionize the way women interact with their hair. The company’s personalized hair care platform, MadamYou.com will equip women with custom recommendations for their hair type and lifestyle.

The judges unanimously voted for the team over their competitors after their polished presentation that was extremely descriptive in nature and pertinent to their target.

“I couldn’t have been happier to have been exposed to all three teams,” said Ty Ahmad-Taylor, head of SmartTV services at Samsung Electronics, and one of the BiT Business Pitch Judges. “The winning group provided four key elements in any pitch: the problem that they were solving, the size of the market opportunity, a smart team with appropriate backgrounds and enthusiasm, and a proposed solution within realistic time frames.”

As winners of the SXSW  BiT Business Pitch Competition, Techturized will receive two free registrations to the Black Enterprise Entrepreneurs Conference in Columbus, Ohio. In addition to this, the team will automatically be placed as one of the finalists for the Black Enterprise Elevator Pitch Competition at the conference.

“I really, really loved my job, but I wanted to follow my calling to be an entrepreneur. I knew that we could really be successful if we just dedicated our time full time to it,” Mitchell said while speaking about her previous employment as an information technology specialist at PepsiCo.

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