Savoy

As many industries have been impacted by the computer, advertising has also been forced to rethink its business model. However, some things remain constant. Whether it is produced on a napkin or an Apple Powerbook, the precious commodity of creative thinking remains at the core of great ideas that stand out among the clutter.

Atlanta is home to major ad agencies who can impress with sheer size and boutique shops which conform to client demands on short notice. It is also home to a courageous band of creative professionals who work solo. These seasoned pros defy the odds by proving their worth through dedication, personality, and the rare ability to respond to last minute challenges on a moments notice.

As a resource to ad agencies and corporate communications managers around the country, Stricklandesign, owned by Tony Strickland, is the ace up their sleeve. Stricklandesign specializes in advertising, graphic design, corporate communications, branding, web and interactive design. Some of the award winning projects the studio have worked on include annual reports, logo and identity development, advertising and sales campaigns, motion and interface design and any collateral necessary to properly communicate the client’s message.

Whether it is a project manager from a Fortune 500 company calling with a last minute rush, or a client unhappy with a presentation from an internal creative team, Tony Strickland is often called on for the final opportunity to save a project. He prides himself on the ability and endurance to work the long hours required to develop creative solutions. Most important, the studio’s work stands out because of his ability to understand each client’s particular visual communications needs and develop a creative strategy and solution specific to their problem. This is the greatest reward, and the greatest caveat to working independently. While clients receive the benefit of focused thinking that is dedicated to solving their unique needs, the independent creative loses track of hours. Fortunately, this can be offset by billing for actual creative services and not the icing of account executives who serve as a filter for communications.

Tony adds, “the work is tremendously satisfying when it comes together, and I never panic, but I laugh sometimes because I sometimes feel like that duck paddling fast beneath the surface of the water.”

In the final analysis, it is always the work that counts and the Stricklandesign portfolio is impressive. The studio has produced award winning campaigns and collateral for BMW, Dell Computers, Lowes, ING, Major League Baseball, Nationwide Insurance, Publix, UPS and Wachovia. Stricklandesign has produced an award winning multimedia campaign for Boys and Girls Clubs of America, branding design for Comcast and branding and identity for global public relations giant, MS&L Worldwide.

Tony Strickland knows that successful companies care more about the content of their creative than the size of the conference room. www.stricklandesign.com.