sbe Announces Global Partnership with Tennis Icon Maria Sharapova’s Sugarpova Confectionery Line

The premium range of chocolates will be available across sbe’s hotel portfolio with this partnership being the latest in a series of innovative collaborations

The tennis star’s premium Sugarpova Bars and Truffles will be available for guests staying at hotels across sbe’s worldwide portfolio, including locations in the USA, Middle East, and Europe.

Maria Sharapova, Sugarpova Founder, stated: “I am thrilled to announce Sugarpova’s new partnership with sbe – a collaboration of two brands that share a common ground in creating and providing a premium product and luxury experience.”

Sam Nazarian, sbe Founder and CEO, commented: “We are always looking to partner with the best-in-class companies and brands to deliver a one-of-a-kind guest experience. Maria is not only a tennis icon, but an incredible businesswoman who has created unique products. Myself and the sbe team are very proud to bring her distinctive brand to our properties and excited to welcome her global fan base to our locations.”

Max Eisenbud, Sugarpova CEO, commented: “The Sugarpova brand growth has continued to be robust and outpace our expectations with key partnerships and alliances proving to be instrumental in our success. The sbe and Sugarpova partnership is the perfect synergy of two brands coming together with the same mission – to provide a premium product and an extraordinary experience at each and every customer touchpoint. We can’t wait to introduce the sbe guest to Sugarpova.”

Michele Caniato, Chief Brand Officer at sbe, said: “Here at sbe we’re known for our 360-degree approach to lifestyle and our partnerships with some of the most exciting and innovative brands out there are crucial to this. The Sugarpova brand was built by Maria to celebrate moments of fun and indulgence and offering her premium confectionery products to our guests is the next step we’re taking to make time spent at our properties exceptional and memorable for our guests.”

The partnership will be officially announced at a launch party taking place on July 25th at Cleo in Los Angeles, one of sbe’s restaurants brands by Chef Danny Elmaleh.

Sugarpova confectionery will be offered at sbe hotels worldwide from Mondrian in London, to SLS Baha Mar in The Bahamas to Delano in Miami.

All products are non-GMO and certified Kosher.

As a pioneering leader in hospitality, sbe has developed an extensive and appealing partnership program in recent years to bring guests access to a wide range of unique services and products. This partnership is the latest in a series announced this year, which include collaborations with global companies Abercrombie & Fitch, The Lincoln Motor Company, Evian, and LG.