Fans were already bursting with excitement that Rihanna’s fashion reality show “Styled To Rock” was making its way from the UK to states; however, adding on to that excitement is the news that Pharrell Williams will be joining the cast as a mentor.
The series is expected to hit airways this year on the Style Network.
The famed producer is known for his unique personal style and his Billionaire Boys Club clothing line, which has definitely left a mark in the fashion industry.
Although, he has made guest appearances on the trendsetting fashion design competition show “Project Runway”, this will be the first time Williams has participated as a cast member on a show of this caliber, which is too competitive in nature.
“We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on ‘Styled to Rock,'” Salaam Coleman Smith, president of Style Media, said in a release. “Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends.”
The two superstars have collaborated together musically, but this is the first time they have attempted to team up for the sake of fashion.
Although Rihanna is a bona fide rockstar and there was a lot of buzz created around “Styled To Rock”, it did not translate into high rating in the UK.
However, the transition of audience and new addition to the cast may definitely translate over in the states.