Foot Locker, Inc., the New York-based specialty athletic retailer, today unveiled its latest commercial featuring NBA Star Kyrie Irving and his signature Nike shoe, the KYRIE 1, alongside actor and rapper, Ice-T. The 30-second spot, titled “Acting,” is part of Foot Locker’s national “It Must Be February” marketing campaign.
The spot opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. The “It Must Be February” campaign marks the retailer’s hottest month of the year, with weekly releases of the latest and most exclusive sneakers and gear.
When a friend remarks that Irving is experiencing a flurry of positive momentum, Irving tells the friend that he has recently picked up an acting gig, too. As he turns to his TV, a typical cop drama comes on, showing Irvingplaying a witness, while Ice-T and another detective try to get a statement from the unresponsive Irving.
“We’re thrilled to partner with Nike and Kyrie Irving to showcase the KYRIE 1 in our latest ‘It Must Be February’ commercial,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “Kyrie is one of the league’s brightest young stars, and we are looking forward to releasing more colorways of his first signature shoe at Foot Locker throughout February.”
“I’ve had the opportunity to work with Foot Locker on some pretty hilarious commercials, and I’m hoping my fans will find my acting skills in this spot equally amusing,” said Irving. “February at Foot Locker is always a special time of year with an insane amount of new footwear and apparel. I’m honored to have the KYRIE 1 be a part of it.”