IcyHot and NBA Champion Shaquille O’Neal Team Up to Relieve Chronic Back Pain with IcyHot SmartRelief IcyHot and NBA Champion Shaquille O’Neal Team Up to Relieve Chronic Back Pain with IcyHot SmartRelief
You do not have to be an NBA champion like Shaquille O’Neal to know how disruptive back pain is—if greeting the day with a stiff, aching back is all too familiar, you are in good company.

Today, the makers of IcyHot, America’s trusted No. 1 topical pain reliever, announce that IcyHot SmartRelief, a drug-free, over-the-counter pain management system, is now available all across the United States in grocery stores, drugstores, and at mass outlets like Walmart and Target. Now, with SmartRelief, consumers can rebound from their back pain while continuing the activities they enjoy.

SmartRelief, a revolutionary extension of trusted brand IcyHot, delivers portable, powerful pain relief for persistent, chronic aching back muscles—even arthritis—through a small, wireless battery-powered device. The device uses Transcutanous Electrical Nerve Stimulation (TENS) technology.

TENS is a clinically proven method routinely used for decades by doctors and physical therapists, to block the body’s pain signals by sending gentle electrical pulses along the nerve to intercept pain signals before they reach the brain. It also stimulates endorphins, the body’s natural pain reliever.

Back pain affects eight out of 10 people at some point in their lives1 and Shaquille O’Neal is no exception. “I’ve spent countless hours in doctors’ offices over the years as a result of my chronic back pain,” said former NBA Champion and IcyHot spokesperson Shaquille O’Neal. “IcyHot SmartRelief is groundbreaking—it’s wire free, lightweight and smaller than a credit card so I can wear it all day long. The relief it gives me is long lasting and, since I don’t need a prescription, I don’t miss a beat in my busy life off the court.”

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