Melanie Boulden is President, Venturing & Emerging Brands (VEB), Coca-Cola North America. In this role, she is responsible for accelerating VEB’s important work as the Company’s futurist group – investing in entrepreneurs, companies, new products and technologies that push thought-leadership and help keep a rich pipeline of innovation flowing.
Melanie has a long track record of challenging the status quo within global consumer goods and marketing companies. Before joining The Coca-Cola Company, she was Global Head of Marketing and Brand Management for Reebok. She optimized the brand’s capabilities to lead a world-class, modern marketing organization and reignited Reebok’s connection to pop culture, fitness and fashion. Melanie was recognized as one of Ad Age’s 2019 U.S. Women to Watch for her efforts.
Prior to Reebok, Melanie served as Senior Vice President of Global Marketing at Crayola where she led product innovation, portfolio management and marketing communications.
Melanie holds a Bachelor of Science degree from Iowa State University. She was captain of the women’s basketball team and 1994 Female Student -Athlete of the Year. She received her Master of Business Administration from The University of Iowa with concentrations in marketing and finance.