Larry Jackson is the Global Creative Director of Apple Music; Grammy Award-winning Jackson was instrumental in the launch of the music streaming service in 2014 and currently oversees the creative development of the fast-growing platform. Billboard has ranked Larry on its Power List for the past four years.
Jackson also directed and creatively collaborated on several iconic, award-winning, Apple Music brand commercials. He was a key player on the leadership team of the breakthrough flagship radio platform Apple Music 1 and has been responsible for bringing in some of the biggest artists in the world to create content for the station.
Jackson is a driving force in the service’s foray into live-streaming, a move that has led to the current record-breaking hit series Verzuz.
Prior to Apple, Jackson served as Chief Content Officer at Beats/Beats Music, where he co-developed the idea for the streaming service.