Kim Adams House is Head of All Brands – Licensing and Merchandising for FCA. In this role, House leads multiple agencies to protect and grow each FCA brand through the company’s licensing program, of which the Jeep brand is a global leader.
As Head of Jeep Brand Advertising (2009-2018), House directed the strategy and creative for the brand’s advertising campaigns, including the all-important 2018 reveal of the Jeep Gladiator. House led the efforts behind the Jeep brand’s award-winning commercial “Portraits,” which received the prestigious 2016 Super Clio Award for Best Super Bowl Ad, in addition to being named Adweek’s #1 Super Bowl commercial. “Portraits” placed as the top automotive spot in the 2016 YouTube AdBlitz™ poll.
House also shares achievements of FCA’s marketing team, which as a group received the prestigious “Marketer of the Year” honor by Advertising Age in 2012 for a series of advertising campaigns that resonated across America and lifted sales.
Born and raised in Detroit, Michigan, House received her undergraduate degree from the University of Michigan, Ann Arbor and received her Masters in Business Administration from the George Washington University.