Edward Bourelly is Vice President of Marketing for Planet Fitness.
Bourelly is an executive brand visionary with over 25 years of experience developing Fortune 100 and pinnacle brands like Nike, Levi Strauss, The Home Depot, New Era Cap, McDonald’s and Taco Bell. He also was a Partner/CMO of Omni-Culture, Inc., assisting companies with brand development, marketing, and omnichannel retail strategies.
Bourelly has planned and executed marketing on every level from large-scale award-winning global and national campaigns to field and multi-cultural marketing programs working with such celebrities like Jay Z, Big Sean, and Lebron James. Edward has also lead partnerships with the NBA, NFL, MLB, NASCAR, NHL, and NCAA along with individual teams and athletes. His most recent expertise is centered around the rise of emerging platforms, retail disruption, and the impact of social change on brands.
Bourelly has been a Contributor/Writer and has been featured in multiple business articles. He also has been a keynote presenter for numerous brand and retail industry organizations while serving on the Executive Board of multiple non-profits in Chicago.
Bourelly is a graduated from the University of Florida and earned his MBA from Mercer University.
