Donna Vieira

by Edward Cates
Donna Vieira
Executive Vice President & Chief Marketing Officer
Sallie Mae

Donna Vieira is Executive Vice President and Chief Marketing Officer for Sallie Mae.

In this role, Vieira oversees product development, sales, marketing, government relations, and communications for the company’s consumer businesses, including private student loans, retail banking, personal loans, and credit cards.

Vieira brings more than 20 years of extensive product, marketing, and management experience to the company.

Prior to joining Sallie Mae, Vieira served as Chief Marketing Officer for consumer banking and wealth management at JPMorgan Chase. There, she led the development of strategic marketing and brand initiatives to grow deposit and investment balances and customer relationships. Vieira also served as chief marketing officer and product officer for Chase business banking, where she focused on product and innovation development.

Vieira was recently appointed to the Office of the Treasurer’s Plans Management Board by Delaware Governor John Carney. A staunch supporter of athletics and causes that support individuals and families with disabilities, Vieira is an active volunteer with Special Olympics Delaware.

Vieira earned a Bachelor’s degree from Mount Allison University and a Master of Business Administration from Pace University.

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