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Are you in transition? Are your aspirations being transported? Or do you just want to translate your time into tangible success for 2010 and beyond.

Consider getting a Personal Brand Makeover.  We often allow the challenges of our personal, professional, or economic environment to dictate how aggressively we pursue opportunities to advance our life.  But there is no better time to assess your skills, hone your capabilities and begin to live the essence of what you want to be known for.  So now is the time to makeover your brand.  Here are five tips that will help.

1.  Break a Routine that Holds you Back from Your Greatness

Have you ever thought about how much weight you gain when the same actions continue to hold you back from achieving your success?

Step 1 Select one action in your personal or professional life that represents a barrier to your success.  Establish a daily activity that can be easily detected by others as a sign of your departure from the routine that holds you back.

2. Create a Mental Closet to Hang Up Your Hang Ups

Do you have a place to check your mental baggage?  A place, where each day you can clean out the thoughts and experiences that decrease your confidence? To transform your brand you have to reshape your outlook.

Step 2 Designate a physical space, or location that you will devote a set time each day to clean out your negative thoughts.  When you focus on increasing the positive interactions you have with your own thoughts you create positive actions that shape your results.

3. Dress Yourself with a Daily Occupation in Mind

When you wake up each morning who are you? And what skill are you practicing each day?  We often do not think of our personal appearance as an occupation but you are often judged by how you look, and what your look says about your perceived capabilities.

Step 3 Pick out your daily wardrobe based on an occupation you will portray through your personal appearance.  When you become the CEO of “You”, you become the Chief Executive of your Outcomes.

4. Reface Your Facebook…or whatever Online Face or Book You Have

If your online brand has nothing good to say about who you are, and the value that can be assessed to your talents then you may be dismissed before entering any room.

Step 4 Evaluate your facebook page or twitter posts and ask yourself?  What are three words that someone would use to describe you after visiting your page?  Take those same three words and compare it to what your resume or employment history says about your potential.

5.  Take Your Elevator Speech to the Next Floor

If you were given thirty seconds to tell someone why they should hire you or select your business as a service provider what would you say?  Your role should never outshine your contribution.

Step 5 Craft a new personal brand value statement that highlights what makes you unique and demonstrates your contribution to a prospective employer or buyer.

About Kaplan Mobray

Kaplan Mobray is an acclaimed author, career coach and motivational speaker on topics ranging from personal branding, leadership and networking to public speaking and success.  For more than fifteen years, he has led corporate marketing, advertising, and brand development initiatives for Fortune 500 companies. Kaplan speaks to a variety of audiences, including professional organizations, colleges and universities, sales forces, and corporations. He has been featured on CNN, CBS, NBC, BET, Fox News, in Businessweek, Ad Age and many other leading publications and local networks.  Kaplan serves as a frequent content contributor to the national media and an active advisor to leading business school professors.  Kaplan was named one of the “Top 40 Under 40” by the Network Journal Magazine and received the “2008 Rising Star Award” by the National Association of African Americans in Human Resources (NAAAHR). His best-selling book,  The 10Ks of Personal Branding is available at barnesandnoble.com, amazon.com, and as a Kindle e-book.  A special audio album is also available on iTunes.  Visit the author Kaplan Mobray online at www.kaplanmobray.com.