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Foot Locker, Inc., the New York-based specialty athletic retailer, today unveiled its latest commercial featuring NBA Star Kyrie Irving and his signature Nike shoe, the KYRIE 1, alongside actor and rapper, Ice-T. The 30-second spot, titled “Acting,” is part of Foot Locker’s national “It Must Be February” marketing campaign. The spot opens with Irving showing off his latest [...]

After much anticipation, Under Armour and Stephen Curry officially unveiled his first signature shoe, the Curry One. Introduced to members of the media at a private event in the Bay area, the shoe will make its on-court debut today January 9th at 7:30 pm PST when Stephen and his team defend their home court. Inspired by Stephen’s [...]

Former professional player Dmitri Young impressed the baseball world when he appeared at a game this summer, having lost about 100 pounds since he last played in 2010. His stunning transformation started with taking control of his type 2 diabetes. Young’s story makes the perfect centerpiece for the January/February 2015 issue of Diabetes Forecast, the Healthy Living Magazine [...]

Sports and entertainment company, Day 6 Sports Group, is teaming up with the National Basketball Association (NBA) for the re-launch of Backyard Sports, a series of digital games starring kid versions of popular professional sports stars. After originally debuting in 1997, the brand is back and better than ever.  The franchise will now be available in mobile game form [...]

Foot Locker, Inc., the New York-based specialty athletic retailer, continues to celebrate the holiday season by debuting a new, 30-second commercial starring NBA star Damian Lillard and retired NBA-great Tracy McGrady. Titled “Rookie,” the commercial showcases the brand new adidas Originals ZX Flux shoe, available now at Foot Locker stores nationwide. McGrady, who retired from the NBA after a lengthy [...]

he Boston Celtics today announced a new partnership with DraftKings, Inc., a Boston-based leader in online fantasy sports contests. Launched in 2012, DraftKings will provide Celtics fans with exclusive access to online daily and weekly fantasy sports. DraftKings’ partnership with the Celtics consists of a variety of assets, including in-arena exposure with LED Courtside Signage [...]

This weekend the record was changed when Alia Atkinson, 25 years old, won a gold metal during the 12th FINA World Swimming Championships in Doha, Qatar. Alia swam the Women’s 100 Breaststroke with a new record time of 1 minute and 2.36 seconds. It is said that even Atkinson was surprised at her own win [...]

  The world famous Harlem Globetrotters are bringing a slice of home to U.S. troops based overseas with an extended holiday tour of global U.S. military bases – the 13th time in the past 11 years that the “Ambassadors of Goodwill”™ have entertained U.S. troops overseas. Made possible by Navy Entertainment and Armed Forces Entertainment, the 11-game tour, beginning in [...]

13-year-old Mo’ne Davis, the extraordinary pitcher who last summer illustrated for the world that no matter age, gender or race, everyone has the ability to make an impact and inspire, has been named the 2014 SPORTS ILLUSTRATED KIDS SPORTS KID OF THE YEAR . The announcement of her selection was made earlier today via Twitter by Michelle Obama, [...]

An All-Pro National Football League star is joining a sports supplement industry leader. Pittsburgh Steelers wide receiver, Antonio Brown is the newest member of the BioRhythm team. BioRhythm (www.biorhythm.us) is a popular sports supplement company which has hinged its success on delivering quality products made with high-end ingredients. “We are excited to welcome Antonio to our team, he [...]