he Boston Celtics today announced a new partnership with DraftKings, Inc., a Boston-based leader in online fantasy sports contests. Launched in 2012, DraftKings will provide Celtics fans with exclusive access to online daily and weekly fantasy sports.
DraftKings’ partnership with the Celtics consists of a variety of assets, including in-arena exposure with LED Courtside Signage and Jumbotron Signage, two Suite Nights during the 2014-15 season complete with a visit from a Boston Celtics Legend and one of the Boston Celtics Championship Trophies, multi-digital content posts and inclusion on the Game Day Ticket-offer to the Celtics “Day of Game” email database.
“We are excited to partner with DraftKings and welcome them to our Celtics team,” Boston Celtics Managing Partner Stephen Pagliuca said. “It’s fantastic that they are a local business and will be able to provide fantasy games for our fans.”
“The Boston Celtics are one of the world’s most beloved, well-known teams, and DraftKings is thrilled to be aligned with the 17-time World Champions,” said Jason Robins, CEO and co-founder of DraftKings. “We look forward to working with our hometown NBA team to bring exciting new programs and contests to their immense fan base and add to the in-game experience for fans seeing the Celtics in-person.”
