Business Wire today announced a collaboration with Al Roker Entertainment to develop new digital video projects. The content development partnership will tap into Business Wire’s media analytics and social monitoring tools to spotlight trending news announcements published by Business Wire.
“We are always looking for interesting partners in entertainment and business,” said Al Roker, CEO, Al Roker Entertainment. “The Business Wire brand provides access to breaking news well suited for compelling video content for social and digital platforms and this is one of ARE’s specialties.”
Business Wire CEO Cathy Baron Tamraz first crossed paths with television icon Al Roker during the 2015 SXSW interactive festival in Austin, Texas. Tamraz and Roker identified the possibilities of combining forces to create video content focused on disruptive companies and the startup community by utilizing social media and digital analytics to highlight trending topics.
“We have always had our finger on the pulse of business news and emerging trends through our wire distribution and media monitoring services. The new video platforms we are developing will deliver insights into what we see driving digital and social conversations, especially those focused on the vibrant startup community,” said Tamraz.
By bringing together a newswire that has delivered news announcements for over 50 years, and the media experience of Al Roker Entertainment, Tamraz and Roker believe that they can produce groundbreaking content that has yet to be seen on digital platforms.
“Business Wire is a first-mover in the newswire space and we see video and multimedia content as a natural evolution of our brand promise. The pace of business innovation and emerging companies that are disrupting business sectors is very exciting right now. We see these trends cross our wire every day and we believe our new video initiative will be an exciting platform for journalists, analysts, companies and consumers,” added Tamraz.
Additional details of the new programming will be released later this month.